Inside Out Culture What you can learn from the culture at Boost Drinks with Eleanor Gooding
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Jun 5, 2025 Eleanor Gooding, former People and Culture Director of Boost Drinks, shares her passion for creating thriving work environments. She discusses practical strategies she implemented to cultivate a vibrant company culture, emphasizing the importance of management training. Eleanor highlights innovative programs like 'Be The Best You' and reflects on the implications of neglecting culture in businesses. She also examines the dual role of HR, ultimately advocating for a people-first approach that aligns with organizational goals.
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Eleanor's Boost Culture Turnaround
- Eleanor recounted how Boost Drinks lacked true culture control and alignment on behaviors when she joined.
- She introduced the "sliding scale of HR" to guide culture towards a modern to progressive approach suited to their challenger brand nature.
Leadership Alignment Is Fundamental
- Get leader alignment or replace those who don't fit your culture vision.
- Leaders must cast a positive shadow influencing company culture authentically.
Use a People Manifesto
- Develop a People Manifesto detailing beliefs, pledges, and expectations.
- Use it as a constitution to guide decisions and hold everyone accountable for culture.
