The Chris Voss Show The Chris Voss Show Podcast – BeyondGREEN Biotech: Revolutionizing Sustainable Products with Family Values
BeyondGREEN Biotech: Revolutionizing Sustainable Products with Family Values
About the Guest(s):
Rudy Patel is the Chief Marketing Officer at Beyond Green Biotech Incorporated, a pioneering company in the sustainable alternatives to single-use plastics industry. Launched in 2016 alongside his father and brother, Rudy has played a pivotal role in transforming the company from a garage startup into a substantial US manufacturing operation. Beyond Green Biotech is notable for its commitment to environmental sustainability, focusing on innovations such as resin production, extrusion converting, and fulfillment. Rudy is dedicated to combating issues like greenwashing by offering transparency and eco-friendly products.
Episode Summary:
Dive into the world of sustainability with The Chris Voss Show, where host Chris Voss engages with Rudy Patel, the dynamic CMO of Beyond Green Biotech Incorporated. This episode unravels the journey and growth of a company dedicated to creating sustainable solutions to replace single-use plastics. Rudy shares their initial inspiration, driven by a family legacy aims to rectify environmental missteps with progressive, eco-friendly products. The conversation also presents insights into working in a family business and the importance of aligning company values with sustainable practices.
In this enlightening episode, discover how Beyond Green Biotech is fighting the battle against greenwashing and leading a transparent revolution in compostable goods. Rudy elaborates on how the company emphasizes authenticity, with advice on verifying green certifications and avoiding misleading eco-friendly claims. With a global vision for expansion, the episode touches on the company’s strategy for branding through product placement, green tech innovation, and continued partnerships with giants like Walmart. This conversation is not just about green products; it’s about building community, enduring persistence, and fostering a company culture steered towards a better planet.
Key Takeaways:
Transparency in Sustainability: Beyond Green Biotech stresses the importance of verifying authentic green certifications to combat greenwashing.
Business Growth and Challenges: Rudy shares insights on growing a business collaboratively with family, highlighting persistence and passion as key elements of success.
Innovative Product Development: The company’s range extends beyond pet products to include contributions to major retailers, showcasing their ability to scale and customize solutions.
Vision for a Greener Future: Beyond Green is dedicated to not just sustainable products but also to devising the entire life cycle and disposal systems, advancing green tech and software initiatives.
Community and Family in Business: The company thrives on strong team dynamics, treating team members like family to drive their mission forward.
Notable Quotes:
“Believe in your mission, believe in yourself. And if you break down, that’s okay. Get back up the next day and keep going.”
“Greenwashing is essentially falsified plastic products that have chemicals added… they’re not actually compostable.”
“Our job is to make the entire environment easier for our users.”
“The consumer should not have to think twice…we have great partnership with our suppliers.”
“We didn’t build a team with Beyond Green. We built a family and this family is helping give back to the community.”