Money Box Investment Changes and Women's Financial Rights
Jan 10, 2026
Join Sarah Pritchard, Deputy Chief Executive of the FCA, as she discusses upcoming investment changes aimed at encouraging more people to invest rather than keep their savings in cash. She explains the new targeted support framework, detailing how it will tailor recommendations based on customer profiles. The conversation also touches on significant historical shifts, including women's financial rights that began transforming in 1975, highlighting personal stories from women who experienced the old lending rules firsthand.
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Assess Targeted Support Before Accepting It
- Do consider whether targeted support is right for you by answering questions about risk appetite and access needs before accepting recommendations.
- Seek providers authorised by the FCA and expect them to test services with consumers before rollout.
Banks Can Start Recommending Products
- Banks will soon be able to recommend specific investment products to customer groups they identify as suitable.
- Previously firms could only provide generic investing information, not product suggestions.
Prioritise Emergency Savings And Debt Repayment
- Do ensure you have an emergency fund and consider paying off high-interest debts before investing, as the FCA recommends a minimum five-year horizon for investments.
- Use the FCA's Invest Smart guidance to understand suitability and timeframes before acting.