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Cubicle to CEO

291. They Stopped Marketing and Built a Multi 7-Figure Firm By Focusing On This Instead

Mar 24, 2025
01:02:17

Could your business not only survive, but thrive, if you eliminated all external marketing efforts?


This boutique firm did just that, and scaled to multi-seven figures annually—entirely through referrals.


Today’s case study features Jessica Marx, a former corporate healthcare executive who launched Tailored Premier, a business advisory firm, with an unconventional approach: no traditional marketing, just a relentless focus on delivering best-in-class results so impactful that her clients do the selling for her.


As a result, her 100% referral based business is thriving and pays out tens of thousands of dollars annually to their partners.


With a simple referral deck, high-value referral partners, and an invitation-only referral program, she’s showing us why business isn’t one size fits all and that in her case, the best marketing strategy for her business might just be no marketing at all.



Connect with Jessica:


Link mentioned in this episode:


Episodes with wealth advisor, Kaitlyn Carlson:


Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz


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