Ep 182| The truth about nonprofit online presence nobody tells you!

Oct 30, 2025

Explore the critical importance of managing your nonprofit's online presence to build donor trust and organizational credibility. Discover how inaccuracies can hinder visibility in AI and search engines, confusing potential supporters. Jena Lynch shares actionable steps for auditing your digital footprint, claiming vital directory listings, and ensuring consistent donation links. With year-end campaigns approaching, this is the perfect time to refresh your online strategies for maximum impact.

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ANECDOTE

Unexpected Third-Party Fundraising Pages

A third-party platform created fundraising pages for 1.4 million nonprofits without consent, which surprised many organizations.
Jena Lynch used this event to illustrate how public nonprofit data can appear in places you didn't plan.

INSIGHT

AI Now Shapes Nonprofit Visibility

AI tools like ChatGPT and Gemini decide what people see first about your nonprofit now.
If your online data is inaccurate or uncontrolled, AI-driven discoverability can make you invisible.

INSIGHT

Control Builds Long-Term Donor Trust

Owning your donation assets and donor data builds lasting trust beyond a single gift.
Control over forms, communications, and follow-up ensures a consistent supporter experience.

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