TCC Podcast #316: Balancing Parenthood and Business and Improving Boundaries with Kirsty Fanton

We’ve invited Kirsty Fanton back on the show for the 316th episode! Kirsty is an ex-psychotherapist turned launch copywriter and on top of running a thriving copywriting business, she’s also a new parent. Her expertise in the psychotherapy world makes her the best person to chat boundaries around not just navigating parenthood and business, but creating better boundaries for ourselves as a whole. Here’s what you’ll find in the conversation: How Kirsty’s business has changed since our first interview with her. How TCC programs helped her business reach 6-figures and introduced her to an incredible network. The shift her business made since having a baby. Preparing for maternity leave and how creating a passive stream of income helped her business. The process to create an evergreen funnel. How to step back and look at your business from a strategic perspective. How she built a business that worked around her life when her time was so out of her control. The tools she gained from being a licensed psychotherapist and how they can help you practice belief work. Are you holding on to this limiting mindset belief? The fine line of teetering two sides of business – how to avoid burnout. Why you don’t need to rely on having a large audience and how to make money from a small following. How to create an ecosystem of offers that supports your clients in all directions. What surprised her most about maternity leave and having a baby. Advice on how to implement boundaries from the expert and why they’re critical to your business (and life). Setting aside time for the big picture visions in business – where does it fit in? How to increase your reach and grow your email list. What to look out for when you’re trying to find a partner to collaborate with. The expectations vs. reality of parenthood. Check out the episode below. The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Kirsty's free workshop The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Kirsty's first episode 106 Episode 268 Brandon's podcast Full Transcript: Kira Hug:  If you are planning on taking a sabbatical for any period of time, whether it's for maternity leave, paternity leave, or any type of leave away from the business, this is a conversation you won't want to miss. I knew I had to talk to Kirsty Fanton, our guest for the 316th episode of The Copywriter Club Podcast about her experience planning for and working through maternity leave after the arrival of her little one, Ollie. Kirsty and I had our babies roughly around the same time, give or take a few months. And it wasn't the easiest of times to bring a child into this world. I mean, is it ever an easy time? No. Kirsty evolved her business during this time, despite the harsh reality of caring for a baby during a strict lockdown in Sydney. This entire conversation is a candid one about what worked, what didn't work, and how we can all continue to grow our businesses in new ways as our lives dramatically change. You won't want to miss it. Okay, So today I have a special co-host. I am so excited to have Brandon Burton here. If you don't know Brandon already, Brandon's a part of our TCC team, has been in the community, growing the community over the past few years. You probably already know him, he's been on the podcast before, but in case you don't, he is a brand voice strategist for Introverted Experts, a podcaster, a new podcaster with a new podcast, which is very exciting, a father to a new baby, Zion. So part of the reason, Brandon, I'm so excited to have you here, is because we're going to talk a lot about babies and maternity leaves and adjusting to business and work after having a baby. And so I'm really glad that you can add to this conversation.