The Purpose of Brainstorming

Brainstorming serves as a crucial tool for generating ideas during the initial stages of problem-solving, particularly in exploratory design. It is most effective when there is a specific challenge to address, creating a focused environment for idea generation. For instance, a prompt related to themes, such as Gothic horror, helps guide participants towards relevant thoughts and solutions. By having a clear direction, group members can more effectively contribute diverse perspectives tailored to the specific context.