A Bit of Optimism Entrepreneurship with Helene and Seth Godin
24 snips
Jul 6, 2020 
Join Seth Godin, a renowned serial entrepreneur and marketing guru, alongside his wife Helene, as they redefine what it means to be an entrepreneur. They discuss the essential mindset for problem-solving and the surprising differences between entrepreneurs and small business owners. The duo dives into how meaningful relationships in both marriage and business require patience and resilience, and how grassroots movements can spark significant change. Plus, discover the art of tailored marketing and the extraordinary impact businesses can have on their communities.
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Entrepreneurship as a Posture
- Entrepreneurship is a posture of possibility, not just a job.
- It's about contributing and making things better, even without a roadmap.
Defining Entrepreneurs
- The term "entrepreneur" is often used too loosely.
- Entrepreneurs solve problems; they aren't just small business owners.
Risk and Control
- Successful entrepreneurs don't see themselves as taking big risks.
- They seek control in situations that seem uncontrollable to others.