Karen founded Sterling Marketing Group and helps Google, Twitter and others build stronger brands. She's the author of The Brand Mapping Strategy: Design, Build and Accelerate Your Brand.
Top 3 Value Bombs:
1. You don't need to do everything and be everywhere to build your brand — just pick, at most, 3 strategies and go deep there.
2. When in doubt, go back to your basic principles.
3. Everything comes in systems.
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