Karen founded Sterling Marketing Group and helps Google, Twitter and others build stronger brands. She's the author of The Brand Mapping Strategy: Design, Build and Accelerate Your Brand.

Top 3 Value Bombs:

1. You don’t need to do everything and be everywhere to build your brand — just pick, at most, 3 strategies and go deep there.

2. When in doubt, go back to your basic principles.

3. Everything comes in systems.

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