The one where they create a customer insights team from scratch - Jared Gebers & Audrey Anderson E79

What's on your mind? Let CX Passport know...

🎤Learn about the creation and the impact of customer insights in "The one where they create a customer insights team from scratch" with Jared Gebers & Audrey Anderson of Republic Finance in CX Passport episode 79...🎧 What’s in the episode?...

🚽Parking and Potties providing UX wisdom

🔨How to build a CX insights team

💪The power of the customer's "voice" changing internal mindsets

🧐The UX Therapist - Talking about feelings

👉Use their name!

👸The Princess Bride makes an appearance!

Hosted by Rick Denton “I believe the best meals are served outside and require a passport”

💭“I always feel like feelings really stick with people. That's the thing that sticks with them the longest. It's not…the button color is important, and how they got to us is important. But if they come to us, and they experience something really delightful, then it sticks” - Audrey

Episode resources:

Website: republicfinance.com

Audrey LinkedIn: www.linkedin.com/in/audrey-anderson

Jared LinkedIn: www.linkedin.com/in/jared-gebers-8362524