Design Thinking with Dr. Michael Roberto | The Good Leadership Podcast #21

Dr. Michael Roberto is the Trustee Professor of Management at Bryant University in Smithfield, RI. He joined the tenured faculty at Bryant after serving for six years on the faculty at Harvard Business School. He has also has been a Visiting Associate Professor of Management at New York University's Stern School of Business.

His research focuses on decision making, teamwork, and leadership. He has published three books, the latest of which is titled Unlocking Creativity (Wiley, 2019), Why Great Leaders Don't Take Yes For An Answer (2nd edition published in 2013), and Know What You Don’t Know (published in 2009). He also has developed three Great Courses lecture series, the best-selling Everest Leadership and Team Simulation, and the award-winning Columbia’s Final Mission multi-media case study about the 2003 space shuttle accident.

Dr. Roberto has taught in the leadership development programs and consulted at a number of firms including Mars, Deloitte, Google, Target, Apple, FedEx, Disney, Morgan Stanley, IBM, Wal-Mart, Amica, and Textron. He’s also presented at numerous government organizations including the FBI, NASA, Joint Special Operations Command, the Air War College, and West Point

He received an A.B. with honors from Harvard College in 1991. He earned an M.B.A. from Harvard Business School in 1995, graduating as a George F. Baker Scholar. He also received his doctorate from Harvard Business School in 2000.

Learn more about IMS and future sessions with thought leaders like Dr. Michael Roberto: https://ims-online.com/

Chapters:

0:00 Introduction

01:48 Design thinking is rising in popularity

03:26 The Story of IDEO

07:00 Why so companies fail at design thinking

10:47 The five steps of design thinking 

14:45 Finding critical patterns 

16:30 Pain points

18:09 How to brainstorm?

21:17 Looking both the ways!

23:01 The prototyping stage

25:03 Learning and adaptation

26:28 Testing: The last stage

28:50 Cognitive bias

31:52 Perfection will find its way!

32:57 Feedback process

33:53 Tools and strategies

38:00 Benchmarking the right way

42:06 Conclusion