Reddit's remarkable growth is reshaping the digital landscape, achieving profitability and surging daily active users. Marketers must recognize its influence, as Google emphasizes community-driven content and Reddit shines in search results. The podcast offers practical tips for brands, such as creating dedicated subreddits, engaging authentically with users, and ensuring brand protection against impersonation. Unlocking Reddit's potential could transform it into a powerful engine for brand growth. Dive into actionable strategies to connect with your audience!
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insights INSIGHT
Reddit's Explosive Growth
Reddit's growth is exploding, with increased profitability, revenue, and daily active users.
This makes it an essential platform for brands to consider.
insights INSIGHT
Google's Focus on Community
Google prioritizes community discussions, and Reddit dominates search results for recommendations.
This shift is impacting platforms like Capterra, G2, and Trust Radius.
volunteer_activism ADVICE
Create a Branded Subreddit
Create and own a subreddit dedicated to your brand.
Focus on community engagement and valuable content, not just self-promotion.
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In this episode of Create Like The Greats, Ross breaks down the massive growth of Reddit and why it has become an essential platform for brands. With Reddit achieving profitability for the first time in nearly two decades and growing its daily active users rapidly, brands can no longer afford to ignore it. We dive deep into actionable Reddit strategies, including how to leverage subreddits, engage in community discussions, and optimize Reddit ads. If you want to turn Reddit into a growth engine for your brand, this is an episode you don’t want to miss.
Key Takeaways and Insights:
1. The Power of Reddit’s Growth
Reddit hit profitability in Q3 2024 ($29.9M profit)
Revenue increased by 68% to $348M
Daily active users grew by 47% to nearly 100M
The influence of Reddit on search rankings and online communities
2. Why Marketers Can’t Ignore Reddit
Google prioritizing community-driven discussions
Reddit dominating search results for product and service recommendations
Comparison to platforms like Capterra, G2, and Trust Radius
3. Actionable Reddit Strategies for Brands
Create & Own Your Subreddit
Establish a dedicated space for your brand
Engage with customers & provide value beyond self-promotion
Align subreddit topics with your audience’s interests (e.g., if you sell mattresses, discuss sleep tips)
Secure Your Branded Username
Prevent brand impersonation
Use “BrandNameTeam” for community engagement
Avoid “BrandName_Official” (feels out of touch)
Engage in Existing High-Traffic Reddit Threads
Find Google-ranking Reddit discussions relevant to your industry
Provide insightful, non-promotional responses to drive visibility
Avoid spamming links; focus on adding value
4. Leveraging Reddit Ads & The Power of Targeting
Reddit allows hyper-specific targeting with subreddits
Example: Target r/cybersecurity for security software ads
Create native-style ads that blend seamlessly into Reddit conversations
5. The Value of User-Generated Content (UGC) on Reddit
Encourage discussions about your brand through real conversations
Monitor Reddit for unfiltered customer feedback
Use Reddit insights to inform product development and marketing strategies
6. Monitoring Reddit Without Daily Posting
Set up tracking for mentions of your brand
Analyze competitor presence and sentiment trends
Use tools to automate monitoring and identify opportunities
The Ross Simmonds Show