Create Like the Greats

Unlocking the Power of Reddit for Brands

Mar 22, 2025

Reddit's remarkable growth is reshaping the digital landscape, achieving profitability and surging daily active users. Marketers must recognize its influence, as Google emphasizes community-driven content and Reddit shines in search results. The podcast offers practical tips for brands, such as creating dedicated subreddits, engaging authentically with users, and ensuring brand protection against impersonation. Unlocking Reddit's potential could transform it into a powerful engine for brand growth. Dive into actionable strategies to connect with your audience!

19:17

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Quick takeaways

Reddit's recent profitability and user growth underscore its critical role in marketing strategies, particularly as Google favors community discussions in search results.

Brands should focus on creating engaging subreddits that provide value and foster user interaction, rather than solely promoting their products.

Deep dives

Reddit's Emerging Profitability and Influence

Reddit has achieved a remarkable milestone by reaching profitability for the first time in nearly 20 years, with profits of approximately $29.9 million. The platform has experienced significant growth, boasting a 68% increase in revenue and nearly 100 million daily active users. This surge is not only notable within its own ecosystem but has also affected other industries, contributing to a decline in traffic for businesses dependent on traditional search engines. As Google prioritizes community-driven discussions in search results, Reddit has become increasingly prominent, positioning itself as a key player in information dissemination.

Reddit's Rise and Its Impact on Online Search Dynamics

3min

Unlocking Reddit's Potential: Strategies for Brand Engagement

15min

In this episode of Create Like The Greats, Ross breaks down the massive growth of Reddit and why it has become an essential platform for brands. With Reddit achieving profitability for the first time in nearly two decades and growing its daily active users rapidly, brands can no longer afford to ignore it. We dive deep into actionable Reddit strategies, including how to leverage subreddits, engage in community discussions, and optimize Reddit ads. If you want to turn Reddit into a growth engine for your brand, this is an episode you don’t want to miss.

Key Takeaways and Insights:

1. The Power of Reddit’s Growth

Reddit hit profitability in Q3 2024 ($29.9M profit)
Revenue increased by 68% to $348M
Daily active users grew by 47% to nearly 100M
The influence of Reddit on search rankings and online communities

2. Why Marketers Can’t Ignore Reddit

Google prioritizing community-driven discussions
Reddit dominating search results for product and service recommendations
Comparison to platforms like Capterra, G2, and Trust Radius

3. Actionable Reddit Strategies for Brands

Create & Own Your Subreddit
Establish a dedicated space for your brand
Engage with customers & provide value beyond self-promotion
Align subreddit topics with your audience’s interests (e.g., if you sell mattresses, discuss sleep tips)
Secure Your Branded Username
Prevent brand impersonation
Use “BrandNameTeam” for community engagement
Avoid “BrandName_Official” (feels out of touch)
Engage in Existing High-Traffic Reddit Threads
Find Google-ranking Reddit discussions relevant to your industry
Provide insightful, non-promotional responses to drive visibility
Avoid spamming links; focus on adding value