How to Secure $1,000,000+ in SEO Budget with Tom Critchlow

00:12: Meet Tom Critchlow, Strategy Consultant, Founder of SEO MBA and former VP of Operations at Distilled

1:21: How to secure a substantial SEO budget

5:13: Tom’s contrarian take on how companies should invest in SEO

6:15: The secret behind organizational charts

7:42: Best metrics to use for proving ROI

10:46: Common mistakes in strategy presentations to the C-suite

13:43: The correlation between updating content and renewals

15:50: Why communicating ROI in annually is ideal

17:14: Tips for communicating link building ROI

20:50: How to calculate monthly link value

21:20: Revenue forecasts don’t always have to be right, here’s why

23:23: Ideal timelines for revenue conversations with the executive team

24:30: The value of email sign-up’s

26:47: How to navigate securing budgets in a difficult environment

31:08: How to build a better proposal for your client

34:01: How long should a pitch take for a big C-suite?

41:27: Why new Directors can be your key to funding

44:03: Lessons learned, why growth and excitement are more useful than you think

49:44: Impress with communication

53:43: How to express results when your client is already trending up

54:30: What’s next for Tom’s SEO MBA