Ashleigh Hansberger is an award winning brand and business innovator. She was named by Inc Magazine as one of the “Top 30 Under 30” coolest entrepreneurs in America. She is the Co-founder and Chief of Strategy at Motto, a leading branding and digital agency that builds brands for emerging challengers and global brands who want to change the game in their industry. Ashleigh and I spend much of this episode talking about her first book, Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different, which is described as “an unorthodox business book for the rebels, outsiders, and provocateurs — anyone with the ambition to lead, create, inspire and provoke change on your own terms by owning who you are.” Are you a “rare breed” or not? Give this episode a listen and find out the answer to that question…and many more! Talking Points How Ashleigh encourages people to embrace being a rare breed We talk about impostor syndrome Ashleigh mentions one of the things that holds people back How Ashleigh helps companies leverage the rare breeds within their organization What can a “rare breed” do to get into a situation that works better for them? Do support systems exist for the rare breed? How do you find them? When one person who’s a rare breed steps up in an organization, do others that are usually follow suit? I talk about – oddly enough – pro wrestling and how it relates to the concept of being a rare breed and sharing vision We dig into why focusing on purpose, values, and vision is not something that we spend enough time on Do people who embrace their “rare breed-ness” do they have an easier time saying no or yes to certain things? Why do rare breeds have difficulty turning intentions into action? Does Ashleigh think that rare breeds act differently at work than when they are off the clock? Ashleigh reveals if she journals and her thoughts on journaling for rare breeds What’s one thing that Ashleigh feels that rare breeds could use to help them take action and thrive Quote “I call that self-care. To be able to define your vision…and to give yourself time to think ‘Why am I doing this in the first place?’, ‘Why is this important to me?’, ‘What is my purpose?’, ‘What are the values that we have?’ – that’s caring for your business or caring for yourself and your own path.” Relevant Links Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different The Greatest Showman The 5 Second Rule Episode 243: The Art of Noticing with Rob Walker This is Rare Breed Motto Being a rare breed can be tough. But you can make it work. There are support systems – albeit small – that can help. You don’t need to go it alone. If you’re willing to take risks and can find a way to deal with being a rare breed (or even embrace it) then you’ll be able to do great things consciously and consistently. Oh, and Ashleigh’s book can help you with that process. Want to discover some of the books mentioned on the podcast? Check out Scribd, my reading app of choice. If you enjoyed the episode, please leave a rating and/or review wherever you listened to the episode. Also don't forget to check out all of our podcast sponsors found on our podcast sponsors page. And if you want to have easy access to the archives of the show and ensure you don't miss the new episodes to come then subscribe to the podcast in the app you're using.

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