From Attendance to Engagement: Zach Interviews Rich About Transforming Your Church’s Growth Strategy
Feb 29, 2024
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Zach Zehnder from Red Letter Living discusses church growth strategies with a focus on creating an invite culture and leveraging big events like Easter. They explore the financial strength of churches post-COVID and emphasize the importance of volunteerism for church expansion. The conversation also touches on utilizing 40-day challenges, enhancing Easter attendance, and driving community engagement through creative planning strategies.
Creating an invite culture fosters engaging church events and encourages congregation involvement.
Healthier churches prioritize financial stability and strategic planning, evolving positively over time.
Maintaining event focus prevents dilution and ensures impactful church gatherings for sustained growth.
Deep dives
Shareable Weekend Teaching
Encouraging churches to focus on clear and practical teachings that are based on transcendent truths and applicable to everyday life. Emphasizing the importance of communicating future teaching topics in a way that inspires members to invite their friends, creating an environment where people can easily share and engage with the teachings.
Eventful Big Days like Easter
Highlighting the significance of major church events like Easter and the opportunity they provide for increased invitations and attendance. Emphasizing the importance of making these big days eventful, such as offering unique activities like family photo booths, to make the experience memorable and shareable, enhancing community engagement and outreach.
Avoiding Loss of Eventfulness in Big Days
Cautioning against losing the impact of big church events by getting overwhelmed with multiple activities and services, potentially diluting the focus and effect of the event. Suggesting a strategic approach to maintaining the eventfulness of big days, ensuring that each activity contributes meaningfully to the overall impact and engagement of the event.
Engaging Attendees for Future Events
Encouraging repeat attendance after big events, the podcast emphasizes the importance of creating follow-up events or series to entice people to return. Examples include offering unique experiences like live animals at a kids' ministry event or hosting special services with prominent speakers on non-traditional Sundays. By focusing on retention strategies like these, churches can maintain engagement and drive growth beyond major holidays or events.
Cultivating an Invite Culture for Church Growth
Highlighting the significance of fostering an invite culture within churches, the podcast stresses the role of volunteers as not just an outcome but a driver of growth. Churches are advised to focus on converting new volunteers and engaging them actively to spur growth. Recognizing the impact of volunteer engagement in attracting new members and promoting church activities, the discussion underscores the need for intentional training and motivation to enhance church inviteability.
Welcome back to the unSeminary podcast. Today I’m happy to sit down with Zach Zehnder, who runs an organization called Red Letter Living. The mission of Red Letter Living is to challenge all people to become greater followers of Jesus Christ. Thousands of individuals and hundreds of churches have taken one of their 40-day discipleship […]
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