E227: The Steps to Scaling an 8 Figure Business

Pretty sure you’re familiar with the common adage that says, “Cash is King.” But how do you actually make cash without some level of marketing in your business?

For this guy right here, Keala Kanae, he’s spilling the beans as to how he scaled his business from zero to seven figures in just four months. He has generated $20 million in his first year and is now doing about $2 million a month in business through his multiple enterprises.

Keala is a growth facilitator, a coach, a blogger, a marketer, and the CEO/Founder of Fullstaq Marketer. When he first started affiliate marketing, he quickly learned that if he could just focus on the advertising and marketing side and figure out how to acquire customers and master the skill set, then he would be helping a lot of businesses that struggle with acquiring customers.

Here are some power takeaways from today’s conversation:

[01:24] A look into affiliate marketing

[03:17] Partnering with businesses that have high-ticket offers

[08:06] The ad campaign process

[12:56] Scaling through negative acquisition

[20:48] The challenges of performing at scale

[26:03] Running a business with no capital vs. a business with capital

[28:42] The top-down approach

[30:37] Proof of past performance vs. the promise of future potential

[33:11] Their team’s long and arduous hiring process

[39:25] A process problem vs. a people problem

[43:09] Building a personal brand

[48:30] Advertising trends between different platforms

Notable quotes from the Episode:

"Affiliate marketing is the process of earning commissions by sending some other existing business more customers who purchase their products and services."

"The business that's going to win the marketplace is the business that's willing to spend the most to acquire a customer."

"If you're looking at good data, you have data that tells you whether or not the process is working, and then whether or not the people inside the process are working – you've got to have both."

"Whenever there's a problem in the business, they think that it's a people problem. They think that they have to hire somebody to fix the problem. But more often than not, I find that it's a process problem."

Connecting with the Guest

Website: www.fullstaqmarketer.com

Instagram: https://www.instagram.com/kealakanae

YouTube: https://www.youtube.com/channel/UCQoSWHKblIIR5AWwKQ1wBSQ

LinkedIn: https://www.linkedin.com/in/keala-kanae-40a88926/

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