Coach Business

188: Your Signature Story with Katja Pischel

9 snips
Apr 2, 2025
Katja Pischel, a tech industry veteran and best-selling author, shares her journey from Microsoft to empowering female entrepreneurs through storytelling. She emphasizes that everyone has a story worth telling, which builds credibility and trust. Katja discusses the power of resilience and choosing happiness during tough times, along with a framework for crafting a compelling 'signature story' in just 30 minutes. The conversation also touches on the transformative nature of personal narratives and community support among women facing challenges in entrepreneurship.
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ANECDOTE

Katja's Career Journey

  • Katja Pischel, a tech industry veteran, worked at Microsoft for 11 years, exceeding her own career expectations.
  • Her career path, from startups to Microsoft leadership, wasn't linear, involving medical challenges and illnesses.
INSIGHT

Resilience and Choice

  • Katja's resilience is driven by her refusal to let circumstances hinder her desired life.
  • She chooses to radically accept what she can't control and focuses on what she can.
ADVICE

Know Your Story

  • Every female entrepreneur should know their story, as it builds credibility and trust.
  • Sharing your story compellingly differentiates you in the coaching industry, where trust is crucial.
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