

The Next Great Network Effect Business: Did Ryan Find a New Stock To Buy? (Instacart, Ticker: CART)
May 21, 2025
Ryan dives into the fascinating world of a rising network effect business. The discussion includes the unique marketplace dynamics and the innovative monetization strategies that are reshaping the industry. Highlights also cover the competitive landscape with big players like Walmart and Amazon, and the critical role of consumer behavior. Leadership transitions bring insights into management impact on growth, while financial projections paint an optimistic picture. It's an engaging exploration of the future of grocery delivery!
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Instacart's Ninja Shopping Start
- Instacart's founder, Apoorva Mehta, started the company by personally shopping and photographing products to build the app's inventory.
- This "ninja shopping" approach created a unique data advantage by centralizing SKU info across stores.
Four Stakeholders in Grocery Delivery
- Instacart transactions involve four stakeholders: shoppers, customers, retailers, and CPG brands, each needing value delivery.
- Shopper-customer communication is crucial due to the complexity and judgment required in grocery shopping.
User Experience Insight from Girlfriend
- Ryan's girlfriend uses Instacart primarily for time savings and convenience when busy or without car access.
- She tips more generously on Instacart than on Uber or DoorDash due to perceived better service quality.