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The Next Great Network Effect Business: Did Ryan Find a New Stock To Buy? (Instacart, Ticker: CART)

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The Loyalty Game in Grocery Delivery

This chapter examines the critical role of grocery stores in fostering customer loyalty while discussing the impact of services like Instacart on consumer behavior and market competition. It explores the distinct strategies of grocery delivery platforms in North America, the challenges faced by companies trying to expand, and the advantages that Instacart offers to smaller grocery chains. Additionally, the chapter considers the future of grocery delivery services, emphasizing the importance of retail partnerships and customer growth metrics.

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