AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The Morning Brief
From LOL to ROI: Decoding Moonshot with Devaiah Bopanna
Apr 12, 2024
Former AIB writer and Moonshot co-founder, Devaiah Bopanna, discusses how their wit translates into effective ad campaigns, the magic behind Moonshot's success, and the art of getting big stars to embrace their goofy side. Dive into the world of unconventional advertising and client gold with Devaiah on this insightful episode!
18:59
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Transition from comedy to advertising requires a shift in focus from personal expression to brand alignment and audience engagement.
- Moonshot's success lies in convincing big stars to embrace vulnerability and engage in unconventional acts for brand promotions, generating curiosity and sustained customer engagement.
Deep dives
Transition from Comedy to Advertising with Moonshot
Former members of the comedy group AIB have shifted their focus to advertising under the banner of Moonshot. This transition started with a call from content creator Tanmay Bhat to Devaiah Batna, leading to their first successful campaign for CRT. They discussed their influence from AIB days, emphasizing the importance of being interesting and disciplined. Moonshot's inception was driven by a demand for their creative work in the ad world.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode