The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners

Ep 93: The Prompt Master- A ChatGPT Conversation With Keven Ellison

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Dec 2, 2025

Keven Ellison, VP of Marketing and AI ambassador at AIS, brings over 30 years of marketing experience to the conversation. At 63, he passionately discusses the revolutionary potential of AI. Key topics include common prompting mistakes that can lead to misleading AI responses, and how his 'Prompt Master' tool helps users craft effective prompts. He also compares the strengths of various AI models like ChatGPT, Claude, and Gemini, emphasizing the importance of curiosity and continuous learning in AI collaboration for the future of work.

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ANECDOTE

Late-Career Leap Into AI

Keven Ellison dove into AI after being told it would be bigger than the internet.
He started following updates daily and immersed himself to bring learnings back to his team.

ADVICE

Give AI Context And Guardrails

Don't treat ChatGPT like a simple Google search; give clear context and constraints.
Tell the model to verify, check work, and follow guardrails to reduce hallucinations.

ADVICE

Interview First, Then Prompt

Use an interviewing tool to extract needed details before sending prompts to an LLM.
Learn from the generated prompt so you can craft better prompts yourself next time.

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Episode Summary

In this episode, Cary talks with Keven Ellison, Vice President of Marketing at AIS, a technology company that evolved from selling office equipment to providing IT services, telecom, security solutions, and now AI tools. Keven shares how, even at age 63, he's fully embraced the potential of AI and has become the self-appointed "AI Ambassador" at his company. His excitement and curiosity shine through as he breaks down how businesses can better understand and use AI tools—especially ChatGPT—to solve real problems. He also introduces "Prompt Master," a tool he created to help people ask better questions and get more valuable results from AI tools.

3 Key Takeaways

Prompting isn't just asking questions: Most users don't know how to prompt well, which leads to basic or misleading AI responses. Keven's Prompt Master helps users provide the right context to get better results.
Different tools have different strengths: ChatGPT is the best all-around option, Claude is excellent for human-like writing, and Gemini is great for visuals and data visualization. Prompting styles need to be adjusted depending on the tool.
The future of work is AI collaboration: Keven emphasizes that success with AI isn't about being an expert—it's about staying curious, experimenting, and building systems that help others understand and apply these tools more effectively.

About Keven Ellison

Keven Ellison is the VP of Marketing at AIS, a company that has transitioned from traditional office equipment to a full-stack technology provider. With over 30 years of marketing experience in both public and private sectors, Keven is passionate about using AI to improve business operations and decision-making. He's also the creator of Prompt Master—a tool designed to help teams write more effective AI prompts. You can find him actively sharing AI insights and tool updates on LinkedIn, where he posts multiple times per week.

Connect WIth Keven: https://www.linkedin.com/in/kevenellison/

Keven's Prompting Tools

PromptMaster XL 1.3: PromptMaster XL 1.3 is a tool that helps people get much better results from AI by teaching it exactly what they want. Instead of typing a random prompt and hoping the AI understands, PromptMaster XL shows you how to ask smarter, clearer questions so the AI gives you more accurate, useful answers. It's like having a "prompt coach" that helps you turn rough ideas into high-quality instructions the AI can easily follow. This makes AI faster, easier to use, and way more reliable for things like writing, schoolwork, marketing, business, or creative projects.

Image Prompt Architect 1.1: Image Architect 1.1 is a tool that helps you tell AI exactly how you want pictures to look — by guiding you to create clear, precise instructions (prompts) so the AI generates better images. Instead of guessing what the AI might draw, Image Architect 1.1 helps you describe color, style, layout, and details carefully so the AI "sees" your idea the way you do. It's like having a design assistant that turns your imagination into a picture. That makes it easier to get nice, useful images for art, presentations, social media, school projects or creative work.

Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com

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CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston

LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/

MUSIC CREDITS The instrumental music used in this podcast is called "Curious" by Podington Bear".