The GaryVee Audio Experience Why You Should Invest In Creativity | Marketing For The Now: Breakout Session
Dec 2, 2020
Andrea Sullivan, CMO of VaynerX, dives deep into the necessity of investing in creativity during an engaging marketing session. She discusses the transformative role of creative content in B2B marketing, emphasizing targeted strategies for platforms like LinkedIn. Sullivan also critiques traditional marketing tactics, advocating for authentic engagement over outdated metrics. Additionally, she highlights the importance of adapting fundraising strategies to digital landscapes, showcasing innovative ways to connect with high-net-worth individuals through compelling video content.
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Content is King
- Invest in creating high-quality content, especially videos, pictures, and written words.
- Amplify this content on various online platforms like LinkedIn, Facebook, Instagram, etc.
LinkedIn for B2B
- B2B marketers should produce 5–15 pieces of content on LinkedIn daily.
- Target decision-makers or influencers based on job titles and descriptions.
Content Repurposing
- Even seemingly unproductive activities can be valuable for content creation.
- Repurpose content from various sources, like Q&A sessions, into different formats for broader distribution.