Have a distribution plan before creating content to reach your audience effectively.
Aim to be 10x more valuable than competitors to stand out and attract customers.
Deep dives
Distribution is Key in Marketing
Don't create content without a clear distribution plan. Understanding how to reach your audience and tailor your content accordingly is crucial for effective marketing strategies. It's essential to focus on reaching the right people through the most suitable channels to maximize impact.
Value Proposition: Be 10 Times Better Than Competitors
Strive to offer value that far exceeds what competitors are providing. By aiming to be ten times more valuable than the competition, you can set yourself apart and create a compelling reason for customers to choose your offerings.
Relevance Trumps Perfection in Marketing
Prioritize relevance over perfection in marketing efforts. Being timely and on trend is more important than aiming for flawless execution. Embrace agility and testing without the need for perfection to stay ahead in a fast-paced marketing landscape.
Simplicity and Repetition Drive Marketing Success
Simplify your message and repeat it consistently to ensure clarity and resonance with your audience. Repetition is key for internal team alignment and customer engagement. Delivering a straightforward message that is repeated helps to establish a strong brand presence.
Kipp and Kieran give you their top principles that will change your business and how you market. Learn why you need a distribution plan BEFORE you create a product, how to be 10x more valuable than the competition, why being average won’t help you win the internet, and so much more.