Marketing Against The Grain The 7 “First Principles” Of Marketing
7 snips
Feb 7, 2023 Discover powerful marketing principles that can elevate your business. Learn the necessity of a distribution plan before creation and how to be ten times more valuable than your competition. Emphasizing simplicity, the hosts discuss the importance of relevant messaging and the benefits of repetitive engagement. They delve into crafting marketing that resonates emotionally with audiences and highlight the need to address both recognized and unrecognized customer needs, showcasing innovative examples like the iPod and Airbnb.
AI Snips
Chapters
Transcript
Episode notes
Distribution-Led Marketing
- Plan your distribution strategy before creating a product or content.
- Don’t waste effort on things without a clear audience reach.
Kieran's Pet Project
- Kieran Flanagan built a tool without a distribution plan.
- It became a "pet project" due to lack of use.
10X Value Proposition
- Provide 10x more value than competitors in every aspect.
- This includes marketing messages, product, and pricing strategies.