How Managing Industry Complexity Creates Niche Expertise and Valuable Agency [Going it Alone Series]

Alex Porter is the CEO of Location3, a Denver-based digital marketing agency. Location3 was founded in 1999 to provide global direct response results to clients by leveraging search engine marketing and display media. During his 15-year tenure with Location3, Alex has also served as Vice President, President, and Chief Strategy Officer. His insight as an influential thought leader has been featured in publications such as BizReport, MediaPost, Adotas, and more. 

With an increasing number of digital marketing agencies cropping up, how do you stand out? How do you decide exactly who you are and what you do as a business? 

Alex Porter, CEO of Location3, shares how narrowing your agency’s niche can bring exponential growth. Alex sits down with host, Todd Taskey, to discuss why the team at Location3 decided to focus on franchises, why client performance is top of mind for the agency, and why he chooses to continue growing the business on his own without selling it.