Colin McWhinnie believes that many people have misconceptions about creativity, often associating it solely with idea generation. However, he argues that creativity is really about bringing ideas to life and ensuring they provide value. This unique perspective sparks inspiration and encourages others to see the importance of putting their thoughts into action.

In this episode, we dive into the world of startup wisdom with the founder & CEO of Canada StartUp and co-founder of Sales Primer, exploring the importance of being lean and nimble in the business world, especially in times of rapid change. Innovation doesn't always have to be drastic; incremental positive changes can make a significant impact.

We also discuss the rise of artificial intelligence (AI) and its potential to revolutionize innovation and data analysis. We uncover the benefits of releasing products early to test the market and the importance of helping employees understand the impact they can make in their roles. We explore the power of collaboration, constructive criticism, and creating a positive work culture. Join us in this episode of Horizon Search as we gain insights from an innovation consultant and explore the exciting world of startups and entrepreneurship.

Timestamps

• [00:02:23] Helping startups sell their innovative ideas.
• [00:05:31] Working with innovative companies solving real problems.
• [00:09:19] Creativity lost in education, need for change. Impact empowers and motivates employees. Implementing changes can transform a company.
• [00:12:02] Empowering people leads to unlimited options.
• [00:17:20] Collaboration and challenging ideas for creative success.
• [00:20:35] Back to basics, market research, hard work.
• [00:22:49] Start small for success in the market.
• [00:26:29] AI adoption increasing, potential paradigm shift, cautious approach.
• [00:29:51] Empower staff, explain impact, embrace innovation.

Connect

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