Rethink Moments with Rachel Botsman Rethinking Disruption: Paul Vidich
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Apr 11, 2022 Paul Vidich, a former music executive who was pivotal in brokering the iTunes deal with Steve Jobs, shares his insights on a transformative moment in music history. He discusses the impact of Napster and the tension between traditional music models and new technologies. Vidich reflects on leadership dynamics, urging humility and adaptability in navigating change. He also dives into the evolving landscape of music consumption, challenging the industry to rethink pricing and fair royalties for artists in the digital era.
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Jobs' Blunt Greeting
- Paul Vidich, suffering from laryngitis, flew to Apple HQ with colleagues for a meeting with Steve Jobs.
- Jobs, known for his directness, greeted them by saying, "You guys in the music industry all have your heads up your asses."
Vidich's Humble Response
- Instead of taking offense, Paul Vidich responded with humility, admitting the industry's shortcomings and asking for Jobs's help.
- This disarmed Jobs and opened the door for constructive dialogue, a pivotal moment in their relationship.
Mutual Need and Pragmatism
- The music industry needed Apple's technology, and Apple needed the music industry's content.
- Paul Vidich, unlike other music executives, viewed the industry pragmatically as a business, facilitating a deal.