Rethink Moments with Rachel Botsman cover image

Rethinking Disruption: Paul Vidich

Rethink Moments with Rachel Botsman

CHAPTER

Bridging Music and Technology

This chapter explores the challenges and transformative shifts in the music industry, particularly focusing on Apple's innovative role with iTunes. It highlights the resistance from record labels and the evolving consumer behavior towards purchasing music, emphasizing the psychology of pricing and the shift from ownership to access. The narrative also touches on the ongoing debate around fair royalties and the necessary changes required for artists in this new digital landscape.

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