Revenue Renegades Building Unbreakable Enablement: Grit, Innovation, and the Future of Sales Tech
Sep 15, 2025
Melanie Thillet, CEO and founder of Spekit, discusses her remarkable journey in sales enablement and the obstacles faced as a female entrepreneur in tech. She shares her insights on building resilience through challenges and the importance of authenticity. The conversation delves into how AI is revolutionizing sales processes, emphasizing personalized learning while maintaining human connections. Melanie also addresses the gender gap in tech and offers valuable advice for fellow founders navigating the ever-evolving landscape of technology.
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Founding By Scratching An Itch
- Melanie Thillet discovered the enablement problem while re-implementing Salesforce at a fast-growing startup.
- She built Spekit to deliver contextual, reusable content where reps need it instead of fragmented tooling.
Early Bootstrap And Dreamforce Bet
- Melanie and co-founder Zari self-funded early work and launched at Dreamforce to get exposure.
- Their first 30 customers were real early adopters who validated the product despite limited network.
Build For Relationships, Not Folders
- Spekit built a knowledge graph-like foundation to relate content modularly for future AI use.
- Their strong Salesforce integration automated contextual delivery and became a key differentiation.