Ep. 434 - Trellis COO, Ross Beyeler

In today's episode of the Second in Command podcast, Cameron is joined by Ross Beyeler, Chief Operating Officer of Trellis, a full-service eCommerce solutions agency.

During this fascinating conversation, you'll gain insights into the complexities of entrepreneurship, growth, and integration in the ever-evolving business landscape. Through personal anecdotes and insights, Ross reflects on the challenges of balancing ambition with vision, offering a candid perspective on lessons learned from early ventures.

You'll discover the significance of clarity in leadership roles, the value of systems for scaling operations, and the power of strategic frameworks for managing organizational dynamics. By exploring tools that foster alignment and problem-solving, discover the necessity of intentional planning and thoughtful execution in the midst of rapid change.

This episode offers actionable insights on driving growth, mastering leadership transitions, and thriving in a fast-paced, competitive environment.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

• The formation of Growth Spark and its focus on E-commerce, particularly with Shopify. (13:54)
• The importance of understanding the "why" behind changes and involving the team in the decision-making process. (24:01)
• The long-term impact of COVID-19 on Trellis and the shift to a more digital-focused strategy. (33:55)
• The decision to sell Trellis to Zaelab and the vision shared by Evan, Zaelab's CEO. (33:49)

Resources:

Connect with Ross: Website | LinkedIn

Matt Wool and Robert "Bob" Glazier episodes

Important Links

• Connect with Cameron: Website | LinkedIn
• Explore the COO Alliance - The World’s Leading Community for Seconds in Command
• Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book
• Take Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)
• Chat or video call with AI Cameron via Delphi