Scouting for Growth The CamCom x ERGO Story: Scaling AI from Vision to Value
On this episode of the Scouting For Growth podcast, Sabine VdL talks to Geetha Sham, MD and President of CamCom in Europe, and Sathes Singam, innovation scout and programme manager at ERGO Group.
In this episode we will explore how ERGO’s Venture Client model turned a promising pilot into a production with great capability, then we will investigate what it really takes to deploy AI in regulated multi-market environments, and how governance – if used right – can become a growth accelerator not a roadblock.
KEY TAKEAWAYS
During initial discussions with our first insurance customer, we realised the process of inspection was time consuming, human heavy, subject to human fatigue resulting in expensive, long cycles and inconsistency. This gap is now filled by our AI model which provides a machine vision eye, using a mobile device accurately capturing images of vehicles which leads to damage assessments, reducing false positives.
We want to democratise image capture, hence we have built our product in such a way that it can operate on any type of forum, and mobile devices made since 2016. That makes us a leader in our own area, staying focussed without scattering in the name of trying to do everything ourselves.
There has been global adoption of AI – although what it does and how it is used varies – because every industry is seeing the value add. The standard way of implementing it is simple: It has to be aligned to the businesses and should not hamper the existing business or processes that exist within the industry/group. Edge cases must be addresses in a different way and modified so they are not completely controlled by the standard feedback learning.
BEST MOMENTS
‘Startup collaboration, in my experience, should become top of management agenda.’
‘It’s crucial to have someone locally who knows the culture in their particular country, and knows the people that need to be addressed.’
‘It’s all about involving all relevant stakeholders in clear and transparent communication.’
‘Each country has local laws, so there’s not only customisation, there’s also localisation that has to addressed. That’s where the governance model comes in handy.’
ABOUT THE GUESTS
Geetha Sham is MD and President of CamCom in Europe. She is a seasoned technologist and scale-up strategist who has held senior roles at Oracle and Mindtree and is now building out CamCom’s European footprint from Dusseldorf.
Sathes Singam is an innovation scout and programme manager at ERGO Group. He is the lynchpin behind ERGO’s deployment of CamCOm across the Baltics, Europe’s first testbed of this solution.
ABOUT THE HOST
Sabine is a corporate strategist turned entrepreneur. She is the CEO and Managing Partner of Alchemy Crew a venture lab that accelerates the curation, validation, & commercialization of new tech business models. Sabine is renowned within the insurance sector for building some of the most renowned tech startup accelerators around the world working with over 30 corporate insurers, accelerated over 100 startup ventures. Sabine is the co-editor of the bestseller The INSURTECH Book, a top 50 Women in Tech, a FinTech and InsurTech Influencer, an investor & multi-award winner.
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/