Venture Capital

Go-To-Market Heroes (Featuring Amy Cook & Ryan Westwood from Fullcast)

Feb 12, 2024

Amy Cook and Ryan Westwood, founders of Fullcast.com, discuss their entrepreneurial journey, the importance of focus and differentiation in business, building a strong team culture, and Fullcast's mission to improve sales teams' success rates. They also touch on their funding strategy and the value of building a network of supportive investors and stakeholders.

53:10

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Episode guests

Ryan Westwood

Amy Cook

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Episode notes

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Quick takeaways

The importance of hiring a strong, talented team and fostering a culture of trust and shared commitment is crucial for the success and growth of any business.

Full Cast aims to revolutionize revenue operations (RevOps) by bridging the gap between sales, marketing, and customer success, offering a comprehensive solution that streamlines processes and sets sales teams up for success.

Deep dives

Founders' Expertise and Track Record

Amy Cook and Ryan Westwood, co-founders of Full Cast, have a proven track record of success. With multiple ventures under their belt, including the successful sale of a previous company, they bring a wealth of experience and expertise to their latest venture.

Introduction

1min

The Journey of Simplis and the Power of Focus

4min

Selling the Business and the Underdog Spirit

14min

The Importance of Revenue Operations (Rev Ops) and Building a Go-to-Market Platform

2min

Acquisitions, Attention to Detail, and Transparent Communication

3min

Building a Culture of Honesty and Authenticity

28min

Gratitude, Contact Information, and Ideal Client

2min

The podcast features Jon Bradshaw and Peter Harris hosting Amy Cook and Ryan Westwood, founders of Fullcast.com, a company specializing in rev ops.

They discuss their entrepreneurial journey, including their previous venture, Simplus, which they sold to Infosys for $250 million, and their recent success in closing a $34 million funding round for Fullcast.

The conversation covers their background, the importance of focus and differentiation in business, and their approach to building a strong team culture.

Ryan shares his personal story of overcoming challenges and developing an underdog spirit, while Amy discusses her entrepreneurial journey, highlighting the significance of resilience and adaptability.

They delve into Fullcast's mission to improve sales teams' success rates by optimizing territories and quotas, aiming to become a leading player in the rev ops space.

The discussion also touches on their funding strategy, emphasizing the value of building a network of supportive investors and stakeholders.

Our Guests

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Twitter: https://twitter.com/thevcstudent

LinkedIn: https://www.linkedin.com/in/peterharris1

Instagram: https://instagram.com/shodanpete

Youtube: https://youtu.be/Hy9DsuFzTH4