Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Barry Lunn, CEO & Founder of Provizio, a vehicle safety platform that's raised over $11 Million in funding.

Here are the most interesting points from our conversation:

• Company Focus: Provizio is developing radar-based active safety technology aimed at predicting and preventing automotive crashes, providing a safer path toward autonomous vehicles.
• Industry Experience: Barry's extensive background in high-frequency electronics and radar, especially in aerospace and defense, influenced his pivot to focus on solving car crash problems in the automotive industry.
• Autonomous Vehicle Insights: Barry appreciates the progress of companies like Waymo but emphasizes the need for broader adoption and regulatory support to significantly reduce vehicle crashes.
• Regulation and Safety: Barry is a strong advocate for regulation in automotive safety. He highlights recent developments like FMVSS 127, which mandates active safety technology in all new vehicles by 2029.
• Licensing Model: Provizio’s licensing model allows for widespread adoption of their technology by automotive suppliers, ensuring better performance and lower costs while turning potential competitors into customers.
• Long-Term Vision: Barry envisions Provizio’s technology becoming ubiquitous in vehicles worldwide, likening its necessity to that of seat belts, with a goal of having it in millions of cars within the next five years.

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