Startups in Stilettos Traci Channer’s Lessons on Building a Mission-Driven Pajama Business
“Just start somewhere and I promise you, like when you open it out to the universe and you put it out there, the right people and the right connections will come into your path.”
In this episode of Startups and Stilettos, Carlyn and Ingrid sit down with Traci Channer, founder of The Decided Collection, a pajama brand for tween girls designed to boost confidence and self-acceptance. Traci shares her journey from corporate burnout to entrepreneurship, revealing how her daughter’s struggle to find stylish, comfortable pajamas sparked a mission-driven business. She opens up about the messy middle of entrepreneurship, the power of trusting her gut, and how her family’s adoption journey deepened her purpose.
Traci also dives into the realities of pivoting from a 15-year corporate career, the importance of community (especially through platforms like Entreprenista), and how she involves her daughter in the business as her toughest and most honest critic. Whether you’re a mom, a founder, or a fellow Mamaprenista, you’ll want to hear Traci’s family-oriented insights, and her amazing story.
What We Talked About:
Traci’s Journey Starting The Decided Collection [3:30]
How the Entreprenista League Helped Traci [14:50]
Keeping Your “Why” in Focus [29:00]
Connect with Traci:
Traci Channer on LinkedIn
@thedecidedcollection on IG
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