Content Inc. - The Podcast
Should You Change Your Brand Name? (419)
Nov 6, 2023
In this podcast, the speaker shares their experiences with changing brand names and the impact on revenue. They also discuss launching the Content Entrepreneur Expo to cater to various content entrepreneurs. The importance of having a brand name that aligns with your content mission is emphasized.
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Quick takeaways
- Having a clear and relevant brand name is crucial for content entrepreneurs to avoid confusion and ambiguity.
- Abstract brand names can work with significant investment in awareness, but for simpler content entrepreneurs, a name that accurately reflects the brand's purpose is essential.
Deep dives
The Importance of a Clear and Relevant Brand Name
The podcast discusses the significance of having a clear and relevant brand name for content entrepreneurs. The speaker shares his own experience with a brand name that was confusing and didn't resonate with the target audience. He explains that abstract brand names can work if there is a considerable investment in awareness and promotion, but for simpler content entrepreneurs, a name that accurately reflects the brand's purpose is crucial. The speaker emphasizes that a brand name should clearly communicate what the brand does to avoid any confusion or ambiguity.
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