Startups For the Rest of Us
Episode 522 | Revisiting Castos, One Year Later
Nov 10, 2020
Craig Hewitt, the founder of Castos, returns to share insights on the startup's growth journey over the past year. He discusses the impact of hiring a growth marketer and the intriguing results of offering a free trial without requiring a credit card. Hewitt delves into merging brands, enhancing user experience, and the rise of private podcasting. He highlights new features at Castos and explores strategies for catering to both small and enterprise customers, emphasizing the importance of understanding user needs.
44:47
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Quick takeaways
- Castos has successfully tripled its revenue and doubled its workforce, enhancing its focus on strategic marketing and efficiency.
- The integration of private podcasting services has opened new avenues for Castos, targeting organizations with specific internal communication needs.
Deep dives
Growth and Milestones at Castos
Castos has experienced significant growth, tripling its revenue and doubling its workforce over the past year. The company grew from four to eight full-time employees, which has allowed for an increased focus on strategic marketing efforts. The addition of a growth marketer, Denise, has proven beneficial, shifting marketing responsibilities away from founder Craig Hewitt and enabling him to concentrate on higher-level strategy. This organizational change has created a more efficient workflow and a stronger focus on long-term business goals.
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