Startups For the Rest of Us Episode 522 | Revisiting Castos, One Year Later
Nov 10, 2020
Craig Hewitt, the founder of Castos, returns to share insights on the startup's growth journey over the past year. He discusses the impact of hiring a growth marketer and the intriguing results of offering a free trial without requiring a credit card. Hewitt delves into merging brands, enhancing user experience, and the rise of private podcasting. He highlights new features at Castos and explores strategies for catering to both small and enterprise customers, emphasizing the importance of understanding user needs.
AI Snips
Chapters
Transcript
Episode notes
Castos Growth
- Craig Hewitt's company, Castos, grew significantly after participating in TinySeed.
- They tripled their revenue and increased from four to eight full-time employees in about a year.
Hire a Growth Marketer
- Hire a skilled growth marketer to handle marketing efforts.
- This frees up the founder to focus on high-level strategy.
Empower Ownership
- Avoid being the sole coordinator of multiple marketing efforts.
- Empower individuals to own specific outcomes.