The GaryVee Audio Experience The NEXT TikTok Might Look Like THIS
Nov 1, 2023
Explore the evolving landscape of social media, where user attention is the most valuable currency. Discover insights on the meteoric rise of TikTok and speculate on what the next big platform might look like. Discuss strategies for harnessing user engagement and driving innovation in content creation. The conversation highlights the importance of incentives in capturing and maintaining audience interest.
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Extreme Virality
- Attention is the most valuable asset in today's social media landscape.
- The next platform to surpass TikTok will likely achieve this by offering even greater potential for extreme virality.
Focus on Upside Potential
- Focus on the potential upside and the possibility of reaching a massive audience.
- TikTok's success was driven by the potential for virality.
TikTok's Equal Opportunity
- TikTok's broad appeal stemmed from equal opportunity for virality, unlike established platforms like Instagram.
- This incentivized creators to join TikTok due to the higher perceived chance of reaching a large audience.