S2E12: Taking Brands Back to Their Roots, Planning Holidays with AI + Driving Innovation in Sponsorships

Welcome to Label Sessions Presents... the podcast bringing you what you need to know right now if you want to lead change at work, and introducing you to the leaders from the world's leading innovation expert network.

This week, join Nick Sherrard and Fuzlin Esau of Label Sessions alongside leaders Phoebe Liu, Rich Brown + Richard Denton to showcase their stories as well as delve into the latest innovation in business, tech, sustainability, and more.

For the full list of stories mentioned in this episode check out:

1. The founders of Ben and Jerrys are perhaps trying to take the brand back, to take it back to its roots. If you are leading a brand when is the right time to go back to your roots? And when is the right time to leave some of them behind to become something new? https://www.bloomberg.com/news/articles/2025-02-26/ben-jerry-s-founders-discuss-buying-back-brand-from-unilever?srnd=homepage-americas&sref=Ptu9QECN&embedded-checkout=true

2. 1/3 of Brits would plan a holiday with AI. Would you?

Also, what does AI offer the future of travel? What should all sectors have in mind as they explore the AI future? https://globetrender.com/2025/02/17/kayak-third-brits-ai-help-book-holiday/

3. F1 is growing its audience and growing a larger female fanbase for the first time. Lululemon have just signed an F1 driver, Lewis Hamilton, as an ambassador which seems a big step forward for that plan.

How much can sponsors and partners be the driver of innovation for a sport? Rather than just simply providing $?

https://www.motorsportweek.com/2025/02/27/ferraris-lewis-hamilton-partnering-with-lululemon-represents-a-gender-shift-for-f1