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Label Sessions Presents...

Latest episodes

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Apr 8, 2025 • 11min

S3E2: When Coca-Cola ‘debrand’ for a second time, what does it say about the future of branding?

Welcome to Label Sessions Presents... the podcast bringing you what you need to know right now if you want to lead change at work, and introducing you to the leaders from the world's leading innovation expert network.Today, join Nick Sherrard + Fuzlin Esau of Label Sessions alongside leaders Felipe Matos + Tala Al Ansari to showcase their stories as well as delve into the latest innovation in business, tech, sustainability, and more.Links to referenced in the topic discussed:https://www.creativebloq.com/design/branding/coca-cola-just-resurrected-its-most-iconic-campaign-ever https://www.creativebloq.com/design/branding/why-the-word-rebrand-needs-a-rebrandhttps://www.wallpaper.com/travel/travel-events/korean-air-rebrand-announcement
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Apr 8, 2025 • 12min

S3E1: What are the responsible and irresponsible ways of using AI?

Welcome to Label Sessions Presents... the podcast bringing you what you need to know right now if you want to lead change at work, and introducing you to the leaders from the world's leading innovation expert network.Today, join Nick Sherrard + Fuzlin Esau of Label Sessions alongside leaders Felipe Matos + Tala Al Ansari to showcase their stories as well as delve into the latest innovation in business, tech, sustainability, and more.Links to referenced in the topic discussed:https://openai.com/index/introducing-4o-image-generation/ https://www.nbcnews.com/tech/innovation/indigenous-engineers-are-using-ai-preserve-culture-rcna176012 https://www.linkedin.com/news/story/hm-to-use-ai-model-twins-6356860/ https://www.latintimes.com/trump-accused-using-chatgpt-create-tariff-plan-after-ai-leads-users-same-formula-so-ai-579899 https://www.creativebloq.com/ai/ai-art/the-openai-studio-ghibli-controversy-will-be-test-for-art-copyright-in-the-ai-era
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Mar 26, 2025 • 37min

S2E16: Responsible Innovation, Functional Futures + AI Customer Experience Labelmate Accelerators

Welcome to Label Sessions Presents... we have a special episode for you introducing our next batch of Labelmate Accelerators led by Labelmates M. Alejandra Parra-Orlandoni (or MAPO as we affectionately call her), Jonny Wood + Richard Hale.MAPO is the brains behind the ethical policy approach that shaped much of Meta and Takeda’s engagement with AI, the metaverse, and emerging tech.Jonny is a strategist who has guided some of the world's biggest brands through their innovation challenges. From crafting foresight-driven strategies for Dell's future of collaboration to reimagining hotel experiences for IHG's Chinese business travelers, Jonny excels at blending creativity with actionable solutions in order to bridge long-term vision with immediate action.And Richard is one of the key global pioneers of AI as a creative tool in brand design. He is a creative disruptor and design consultant with a passion for inspiring others to think differently about personal and professional life. With a background in design and a knack for innovative problem-solving, Richard embraces the fusion of human ingenuity with technological efficiency to drive meaningful change.They're joined by Nick Sherrard and Keishia Quijano of Label Sessions to walk you through his consumer offering. Find out more at:https://www.labelsessions.com/accelerators/the-responsible-innovation-acceleratorhttps://www.labelsessions.com/accelerators/the-foresight-strategy-acceleratorhttps://www.labelsessions.com/accelerators/richard-hale-labelmate-acceleratorThis podcast is produced by Label Sessions, the world's leading innovation expert network.To find out more about our work helping brands and institutions around the world make progress head to labelsessions.com to find out more.
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Mar 25, 2025 • 39min

S2E15: AI's Misuse in Crime, Brands Choosing Enemies Again + The Future of Buying Cars

Welcome to Label Sessions Presents... the podcast bringing you what you need to know right now if you want to lead change at work, and introducing you to the leaders from the world's leading innovation expert network.This week, join Nick Sherrard + Josh Nixon of Label Sessions alongside leaders Tammy L Madsen + Rehan Hafiz to showcase their stories as well as delve into the latest innovation in business, tech, sustainability, and more.For the full list of stories mentioned in this episode check out:How can we generate more spin-outs from universities?In the UK, the trade body for universities says that a lack of funding risks making the Uk an ‘incubator nation’ where all the economic benefits of the IP universities generate is taken overseas.What is it that some universities and some countries get so right, whilst others seem to get it so wrong? And is funding the only problem for countries like the UK? https://www.insider.co.uk/news/university-spin-outs-could-lost-34891724What do the misuses of AI, and even the criminal uses of AI, teach us about the future?This week we saw gangs using to blackmail people, and ChatGPT is getting sued for defaming people.Are these isolated cases or do they show us something important about the future of AI and how we need to use it (or even regulate it). https://techcrunch.com/2025/03/19/chatgpt-hit-with-privacy-complaint-over-defamatory-hallucinations/ https://www.linkedin.com/news/story/gangs-using-ai-to-target-victims-7219850/How will we buy cars in the future?Banks and car finance companies are facing big bills for past offences in the UK, and the reputation of car finance as an industry globally is not the most positive.There’s an old saying that leaders should never waste a good crisis. So is now the worst time or in fact the best time to be an innovator in car finance. If you are an ambitious leader in this sector where would you be looking for the future of the industry? https://www.ft.com/content/b028a116-ce57-409b-86ca-ab028c417981Brands are choosing enemies again. Is this a fad or strategic play?It seems like a new kind of challenger brand is emerging. They are not taking a Patagonia-style ethical position, nor making a Brewdog-style disruptor position. But they are making very clear who their enemies are.Bluesky is selling t-shirt mocking Mark Zuckerberg (and making more money from that then selling custom domains) and Kia are posting stickers on their cars saying ‘I bought this after Elon went crazy’Is this a key play for brands now? Or a fad they should be wary of? https://techcrunch.com/2025/03/19/bluesky-made-more-money-selling-t-shirts-mocking-zuckerberg-than-custom-domains/ https://www.creativebloq.com/creative-inspiration/advertising/kia-trolls-tesla-with-scathing-elon-musk-callout
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Mar 18, 2025 • 49min

S2E14: Skype In Memoriam, Third Spaces, Sonic Branding + The Future of Family Banking

Welcome to Label Sessions Presents... the podcast bringing you what you need to know right now if you want to lead change at work, and introducing you to the leaders from the world's leading innovation expert network.This week, join Maxine Mackie + Josh Nixon of Label Sessions alongside leaders Tim Wieringa + Walter Seepersad to showcase their stories as well as delve into the latest innovation in business, tech, sustainability, and more.For the full list of stories mentioned in this episode check out:Starbucks have announced that they are doubling down on the concept of being a ‘third space’ between work and home. People say more people than ever are working from home but actually we can mostly work from anywhere. Are there opportunities to create new kinds of spaces? New kinds of coffee shop? Co-working? Gym? What kinds of new spaces could emerge and what do we need to emerge if we are to make remote working work? https://sherwood.news/business/starbucks-tells-shareholders-its-doubling-down-on-third-place-playbook/ Magnum have launched a new sonic identity that builds of the positive associations that people have around biting into an ice cream. Tiktok are using sound to stop teenagers using the app for too long. Why is sound so powerful for brands and product designers? And why have brand and product leaders been so reluctant to use sound in the past? https://www.creativebloq.com/design/branding/magnum-abducts-our-radio-waves-with-ingenious-sonic-branding-ad https://newsroom.tiktok.com/en-us/new-ways-we-are-supporting-parents-and-helping-teens-build-balanced-digital-habits?_hsenc=p2ANqtz--iC5fyrV7GQutUn8WlEU6K82TRhq0o4i14wcosgksdjB3Q90WvZleaQq8trII-fctVMChGmrXvzJcR21PcEZeMEWIg06yHGsgZM36FCMEDFWHyt60&_hsmi=351337589&utm How should we remember Skype? Now that the product has been sunset by Microsoft many people are talking about Skype as an example of failure because the brand is no more. But now they are owned by Microsoft video calls are very much central to the parent company proposition. So should we remember Skype as an innovator or as a loser of the pandemic? https://www.theguardian.com/technology/2025/mar/09/skype-shutdown-memories-video-calling Mastercard are partnering with Likecard in the Middle East to create a new family banking proposition. What is the future of family banking, and why have incumbent banks found it so hard to get this right? https://gulfbusiness.com/new-family-banking-solution-launches-in-mena/
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Mar 11, 2025 • 43min

S2E13: Making The Internet Playful Again, AI Pushing Back Climate Goals + Patagonia's Future

Welcome to Label Sessions Presents... the podcast bringing you what you need to know right now if you want to lead change at work, and introducing you to the leaders from the world's leading innovation expert network.This week, join Nick Sherrard and Fuzlin Esau of Label Sessions alongside leaders Nicolas Babin + Celina Agaton to showcase their stories as well as delve into the latest innovation in business, tech, sustainability, and more.For the full list of stories mentioned in this episode check out:1. People are creating a more playful, positive internet.Digg is coming back to bring good vibes to the internetTolan are giving everyone AI aliens to talk to on Tiktok (and raising a lot of money in the process)Crocs are letting users create their own weird and wonderful shoesThe new app Pie want to use AI to help people make more friendsHow can we all build products and businesses that bring a bit more joy to the world? https://techcrunch.com/2025/03/04/andy-dunns-new-app-pie-uses-ai-to-help-you-make-friends/ https://www.hollywoodreporter.com/business/business-news/digg-reboot-social-platform-revived-kevin-rose-alexis-ohanian-1236153674/https://www.geekwire.com/2025/these-colorful-ai-aliens-could-be-your-new-virtual-best-friend-as-startup-lands-10m-to-launch-tolan/2. How should we think about new tech that could change the world, but might also harm it?The CSO of Microsoft says that AI means their climate goals will move back, and certainly not be delivered as previously promised.Does that mean the ethical thing to do is to turn off and stop using AI, or should innovators be embracing a new technology that could transform the way everything works. https://www.esgtoday.com/microsoft-cso-says-ai-widens-gap-and-offers-solutions-to-meeting-climate-goals/3. What’s the future of Patagonia?The iconic, environmentally friendly company is updating its font to reflect the values of its founder but is also facing commercial challenges.Is the future for Patagonia bright or does it need to change a lot fast?https://www.modernretail.co/operations/theyre-reevaluating-everything-why-outdoor-retailers-rei-and-patagonia-continue-to-struggle/ https://www.linkedin.com/posts/michaelleonpatagonia_were-thrilled-to-introduce-ridgeway-sans-ugcPost-7302790993206988801-16wM/?utm_source=share&utm_medium=member_ios&rcm=ACoAAATrk-oBHCZC7xaOs56CBrNmzhflD3bdWPE
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Mar 4, 2025 • 50min

S2E12: Taking Brands Back to Their Roots, Planning Holidays with AI + Driving Innovation in Sponsorships

Welcome to Label Sessions Presents... the podcast bringing you what you need to know right now if you want to lead change at work, and introducing you to the leaders from the world's leading innovation expert network.This week, join Nick Sherrard and Fuzlin Esau of Label Sessions alongside leaders Phoebe Liu, Rich Brown + Richard Denton to showcase their stories as well as delve into the latest innovation in business, tech, sustainability, and more.For the full list of stories mentioned in this episode check out:1. The founders of Ben and Jerrys are perhaps trying to take the brand back, to take it back to its roots. If you are leading a brand when is the right time to go back to your roots? And when is the right time to leave some of them behind to become something new? https://www.bloomberg.com/news/articles/2025-02-26/ben-jerry-s-founders-discuss-buying-back-brand-from-unilever?srnd=homepage-americas&sref=Ptu9QECN&embedded-checkout=true2. 1/3 of Brits would plan a holiday with AI. Would you?Also, what does AI offer the future of travel? What should all sectors have in mind as they explore the AI future? https://globetrender.com/2025/02/17/kayak-third-brits-ai-help-book-holiday/3. F1 is growing its audience and growing a larger female fanbase for the first time. Lululemon have just signed an F1 driver, Lewis Hamilton, as an ambassador which seems a big step forward for that plan.How much can sponsors and partners be the driver of innovation for a sport? Rather than just simply providing $?https://www.motorsportweek.com/2025/02/27/ferraris-lewis-hamilton-partnering-with-lululemon-represents-a-gender-shift-for-f1
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Feb 25, 2025 • 45min

S2E11: The Future of Sportswear, Unlocking The Future of Your Brand + Shifts in Tech Capability

Welcome to Label Sessions Presents... the podcast bringing you what you need to know right now if you want to lead change at work, and introducing you to the leaders from the world's leading innovation expert network.This week, join Nick Sherrard and Fuzlin Esau of Label Sessions alongside leaders Rob Andrews, Rachid Gado + Javier Bargas to showcase their stories as well as delve into the latest innovation in business, tech, sustainability, and more.For the full list of stories mentioned in this episode check out:Could the future of sportswear look very different?Nike have teamed up with Skims to create NikeSkims – a brand that “merges NIKE, Inc.’s world-class approach to advanced innovation, sport science and athlete insights with SKIMS’ obsession for the female form and pioneering pursuit of solutions for every body.”Allbirds have launched a zero carbon shoe.How could sportswear as a category change in the future?https://about.nike.com/en/newsroom/releases/nikeskims-official-announcement?utm_source=news.tboypod.com&utm_medium=newsletter&utm_campaign=the-pop-biz-news-club-4-2-18-25&_bhlid=cff1b35cfe20667b3a96666aa739cd1fc288727chttps://www.retaildive.com/news/allbirds-zero-carbon-moonshot-shoe-publicly-available-purchase/739273/?utm_source=news.tboypod.com&utm_medium=newsletter&utm_campaign=the-pop-biz-news-club-4-2-18-25&_bhlid=5cd0e634d5f8d4bd97696479ba1e1130d04cf94cSome brands with the biggest legacy are breaking into new categories, whilst new brands are tapping into lore and nostalgia.How can innovators today tap into the past to unlock the future of their brand? Or even their category?Lore is on the rise in a big way toohttps://www.cnbc.com/2025/02/18/coca-cola-launches-simply-pop-prebiotic-soda-to-rival-olipop-poppi.html?utm_source=news.tboypod.com&utm_medium=newsletter&utm_campaign=the-pop-biz-news-club-4-2-18-25&_bhlid=91e97b9d3d8e4ccbb52c64eee90154b03a38c6f1https://fortune.com/europe/2025/02/20/londoners-pay-for-chance-to-switch-off-their-phones-connect-with-real-world-gen-z-digital-detox/Microsoft announced a major breakthrough in quantum computing this week.How can leaders in business think through the implications of these kinds of fundamental shifts in technology capability?https://theconversation.com/microsoft-just-claimed-a-quantum-breakthrough-a-quantum-physicist-explains-what-it-means-250388
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Feb 20, 2025 • 19min

S2E10: The Consumer Duty Accelerator with Ravi Bhalla

Welcome to Label Sessions Presents... we have a special episode for you introducing our next Labelmate Accelerator with consumer duty, transformation + regulation leader Ravi Bhalla.Ravi led innovation at the UK’s Financial Conduct Authority, but also led change in the sector for years before he took on that role.​ Ravi has seen the process of building sandbox environments from both perspectives – and seen what makes them work (or doesn’t) in both cases.​He's joined by Nick Sherrard and Keishia Quijano of Label Sessions to walk you through his consumer offering. Find out more at www.labelsessions.com/accelerators/the-cyber-innovation-acceleratorThis podcast is produced by Label Sessions, the world's leading innovation expert network.To find out more about our work helping brands and institutions around the world make progress head to labelsessions.com to find out more.
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Feb 19, 2025 • 24min

S2E9: The Cyber Innovation Accelerator with Jez Goldstone

Welcome to Label Sessions Presents... we have a special episode for you introducing our next Labelmate Accelerator with cybersecurity + innovation leader Jez Goldstone.Jez has shaped innovation programmes at the UK's biggest banks and knows how to agitate for change in a corporate banking environment. Jez focuses on finding the differentiator for customers in banking (which can feel like a utility for customers) using customer programmes to drive innovation.He's joined by Nick Sherrard and Keishia Quijano of Label Sessions to walk you through his cyber offering. Find out more at www.labelsessions.com/accelerators/the-cyber-innovation-acceleratorThis podcast is produced by Label Sessions, the world's leading innovation expert network.To find out more about our work helping brands and institutions around the world make progress head to labelsessions.com to find out more.

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