The Think Media Podcast 445: How to Start on Social Media (Even if You Feel Late)
21 snips
Sep 16, 2025 In this discussion, Neel Dhingra, a content marketing expert and CEO of Forward Academy, shares his journey of transforming a mortgage business through effective social media strategies. He emphasizes the importance of authenticity and storytelling in a crowded market. Neel highlights techniques like using strong hooks and relatable content to increase engagement. He also delves into the evolving social media landscape, discussing how to build genuine connections and trust before making sales, likening it to a dating process for business success.
AI Snips
Chapters
Books
Transcript
Episode notes
Show Specific 'How I' Results
- Move from generic "how-to" hooks to specific "how I" stories that show real results.
- Use your unique story and exact results to make content feel real and believable.
Call Out The Viewer’s Exact Pain
- Call out the viewer's exact pain point in the opening hook using their language.
- Ask your audience what they're struggling with and reuse their words for stronger hooks.
Lead With The Punchline
- When repurposing long-form clips, place the strongest statement at the very start.
- Rearranging or repeating the punchline often multiplies views dramatically.
