445: How to Start on Social Media (Even if You Feel Late)
The Think Media Podcast
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Building Authentic Connections in Real Estate Marketing
This chapter examines the low engagement of real estate professionals on social media and emphasizes the value of authenticity in content creation. It introduces strategies for personal branding, including the importance of sharing personal interests alongside professional content and exploring polarizing topics to foster deeper engagement. The discussion highlights how cultivating a unique perspective and maintaining a systematic approach can significantly enhance online visibility and connection with audiences.
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