Industry Relations NAR NXT Grab Bag
Nov 13, 2025
Rob and Greg dive into the buzz surrounding the NAR Annual Conference, discussing attendance patterns and committee speculations. They explore the implications of a potential 50-year mortgage and debate whether lower interest rates could actually stimulate home sales. The conversation shifts to a new Zillow-related lawsuit and how Rocket/Redfin might navigate potential RESPA risks. Finally, they highlight the polished experience at Zillow Unlock, attended by top agents, where business connected with brand strategy.
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Culture, Not Rules, Propped Up Commissions
- The NAR settlement reduced formal MLS controls but industry culture kept commissions intact.
- Rob argues cultural norms, not MLS rules, have been the main force preserving commissions.
Narrow Meetings When Attendance Is Light
- Vendors should shrink meeting plans and focus two-day schedules when attendance looks light.
- Greg suggests narrowing events and targeting core clients rather than broad three-day outreach.
Settlement Was Overhyped Relative To Impact
- Greg calls the AR settlement overhyped given limited negative fallout so far.
- He notes membership and agent income haven't fallen as many predicted.