Morning Brew Daily Delta Pricing Tickets with AI & WNBA All-Stars Get Loud Over Pay Disparity
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Jul 21, 2025 Delta Airlines is shaking up ticket pricing with AI, customizing fares based on customer data, which raises potential fairness concerns. WNBA stars take center stage, advocating for pay equity during their biggest weekend. Meanwhile, beef prices are on the rise, threatening summer BBQ plans. A data CEO resigns after a scandal at a Coldplay concert, inadvertently boosting the company's profile. Plus, discover chess's growing appeal among professional athletes as they embrace the game.
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Delta's AI-Powered Pricing
- Delta is using AI to personalize airfares for individual customers based on browsing and purchase history.
- This new pricing model aims to maximize revenue but risks passenger trust if prices vary too much arbitrarily.
Concerns Over AI Pricing Fairness
- Critics fear Delta's AI pricing could be predatory, charging each customer the maximum they will pay.
- There's concern about potential bias, as factors like race or gender must be excluded but are not confirmed.
WNBA Players Demand Fair Pay
- WNBA players protested pay disparity by wearing 'pay us what you owe us' shirts during All-Star Game.
- They want a fairer share of league revenues as the WNBA expands and signs a $2.2 billion media deal.
