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Delta Pricing Tickets with AI & WNBA All-Stars Get Loud Over Pay Disparity

Morning Brew Daily

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Delta's AI-Driven Personalized Pricing Strategy

This chapter explores Delta Airlines' innovative use of AI technology in pricing strategies, specifically through a system known as 'super analyst' that customizes ticket prices based on customer data. While the approach seeks to maximize revenue, it raises concerns about fairness and trust among passengers facing fluctuating prices for the same flights.

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