Book Club: The Design Of Everyday Things, By Don Norman (Part 1) - Everything In Your Life Was Designed By Someone

Disruptors and Curious minds! Welcome to the second book of the Thinking on Paper Book Club, the most immersive, interactive, entertaining and community driven book club focused on technology, culture, mindset and the crazy condition we call life. This week we're reading chapter one of 'The Design of Everyday Things.' Why this book, you ask? In a world saturated with AI created content, human thought is more important and powerful than ever. But reading books isn’t enough. You have to read the right books: books which have stood the test of time; books applicable across domains; books that are as relevant today as they will be in ten, fifty, a hundred years time. At least that’s what we think. Which is why our next book was first published in 1988. It’s a story of how people interact with technology. The good, the bad and the ugly of UX and design. What works and what doesn’t. Why it works and the frameworks and mental models that will help you improve your own designs, whatever they may be. Storytelling, design constraints, human error, culture, competitive forces, launching a new product, complexity, human-centred design. You’ll never look at your kettle or a web page in the same way again. Here’s a quote: ‘If I were placed in the cockpit of a modern jet airliner, my inability to perform well would neither surprise nor bother me. But why should I have trouble with doors and light switches, water faucets and stoves?” And here’s another: “Good design requires good communication, especially from machine to person, indicating what actions are possible, what is happening, and what is about to happen.” Do you have a face for the silver screen? Do you want to be up here with Mark and Jeremy discussing the lessons and strategies learned from the book, in real time? Visit www.thinkingonpaper.xyz and we'll share the link. We only ask that you have read the chapter we discuss.

👉 Watch on YouTube: https://studio.youtube.com/video/5w8BzvMFky0/edit

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• Connect with Jeremy:⁠⁠⁠ ⁠Jeremy Gilbertson⁠⁠⁠⁠

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