SEO vs. AI: What Actually Works in 2025

In this episode, Jac White sits down with Meg Clarke, founder of Clapping Dog Media, a boutique SEO agency helping women-led brands increase their visibility on Google and AI search tools. Meg brings her signature blend of warmth, clarity, and expertise to a conversation that unpacks the real story behind getting found online.

They dive into Meg’s unconventional journey from agency life to stay-at-home mom to sought-after SEO strategist. She shares how she built her business helping other women entrepreneurs attract warm leads through Google and why SEO is no longer optional in the age of AI.

From demystifying search engine strategy to sharing the emotional journey behind closing a passion project, Meg gets real about the evolution of entrepreneurship and what it takes to grow with your business.

Topics Discussed in the Episode:

• How Meg transitioned from graphic designer to SEO expert 
• Why SEO is still critical (and more relevant with AI) 
• The overlap between Google SEO and AI search visibility 
• What makes a website “understandable” to search engines 
• Why her membership program “Search Party” was a beautiful failure 
• How to recognize when it’s time to pivot in your business 
• Building a team and scaling without losing your magic

Connect with Meg Clarke and Clapping Dog Media:
Website: clappingdogmedia.com
LinkedIn: Meg Clarke

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