The Renegade Lawyer Podcast Ep. 199 – Behind the Scenes at the GLM Summit: Mastermind Panel + Canadian PI Marketing Wins
In this special episode, we’re taking you behind the scenes at the Great Legal Marketing Summit for a candid mastermind panel discussion—and a bonus deep dive into what PI marketing looks like from north of the border.
Ben Glass is joined by a GLM member from Canada who’s practicing personal injury law inside a large firm—where every lawyer has their own marketing budget and must figure out how to attract great cases in a crowded market.
They explore:
- Why print newsletters still work—even during Canadian postal strikes
- How to build personal authority inside a big firm
- What separates good marketing from bad (hint: it’s not the budget)
- One low-effort, high-trust marketing move you can copy this week
- Plus: how the GLM newsletter system made it across the border—and is working!
You’ll also hear real talk from GLM mastermind members about what they’re testing, what’s working, and why sometimes… the simplest things (like mail!) outperform all the digital noise.
🎧 Listen now on Apple Podcasts, Spotify, or wherever you get your podcasts.
Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com
What Makes The GLM Tribe Special?
In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers.
One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.
There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.