When we dub something a creative smash hit, we often point to the final product, as if their work was neatly contained in this one project. But it's often what happens AFTER something launches that makes it successful. Today, a revisited story about how to build momentum.

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For insights on how to make a great show for your brand, visit MarketingShowrunners.com and join marketing leaders from companies like Red Bull, Roku, Adode, Salesforce, Shopify, Wistia, Zendesk, the BBC, and more.

Fpr information about Jay's speaking and his book, Break the Wheel, visit jayacunzo.com