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Behind the Numbers: an EMARKETER Podcast

The Daily: How News Consumption Habits Are Changing—Will WhatsApp Emerge As a Hub, How Many People Use TikTok for News, and More | Oct 1, 2024

Oct 1, 2024
21:22

On today’s podcast episode, we discuss if folks will start consuming news on WhatsApp, how people get their news on digital channels, and some interesting generational gaps that exist regarding social media news consumption. Join host Marcus Johnson, along with director of reports editing Rahul Chadha and vice president of media, content, and strategy Henry Powderly for the conversation.

 

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For a transcript of this episode click here: 

https://www.emarketer.com/content/podcast-daily-how-news-consumption-habits-changing-whatsapp-emerge-how-many-use-tiktok-news

 

© 2024 EMARKETER

 

TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.

 

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