129: Emmy Award Winner Explains Building a Brand in 2024 with The Futur Founder, Chris Do

Today, I'm talking with Chris Do—an Emmy award-winning designer and the CEO and founder of The Futur, an online education platform dedicated to teaching 1 billion people how to make a living doing what they love.

For many founders, content creation and brand building can quickly become confusing. Should all companies create content? What makes some content better than others? How do some companies build strong brand loyalty while others struggle?

Chris has over 27 years of experience in brand design, strategy, and consultancy, working with top clients like Microsoft, Sony, Nike, and Starbucks.

In today’s episode, you’ll learn how to create a brand that your customers will pay a premium for, Chris’s “911 Formula” for creating content that converts, how to go from a commodity to a category of one, and much more. 

Key Takeaways with Chris Do

• Who is Chris Do? 
• How to measure the value of a brand
• How branding changes from startup to enterprise
• What is the purpose of branding? 
• Should all brands have a face attached to them?
• How attention to detail drives greatness
• The elements of creating strong content 
• Educating vs. entertaining with your content 
• How to create a deep customer avatar 
• How will AI change marketing? 
• The biggest mistake marketers make with AI

Get the full show notes here: https://beyondamillion.com/129

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