Technology has changed branding a lot. What used to be an effective way of advertising a few years back have now become just a small part of a bigger campaign. Branding is one of the most important aspects of any business. Companies can prosper or shut down depending on their brand. Today we have Kara with us to tell us in depth about branding and how one can build their brand.
About Kara Redman
Kara is the CEO & Founder of Backroom which is a brand strategy and activation agency.
She did not finish college but is skilled enough to have built a branding business.
She has worked for a lot of agencies and she decided to do it on her own and the rest is history.
The Brand Called You